Our Mission

Finance 101 is your guide to finance, demystified.

Welcome to Finance 101, a digital magazine unlike any other financial magazine. We deliver interesting, relevant content that allows you to learn about personal finance in an entertaining way. Finance 101 is neither a blog nor a fact sheet. It is a useful guide that answers the questions that matter in a candid voice. It’s kind of like that research junky friend of yours is giving you a download of their findings.

We realize that, generally speaking, financial knowledge is passed down from generation to generation. If you haven’t been lucky enough to have that wisdom in your gene pool or have had access to worldly mentors, mastering your finances can feel like an uphill battle. That’s where we come in.

Our Writers


Lara McCaffrey

Staff Writer

Lara studied at Columbia University Graduate School of Journalism and University of California, San Diego. A writer based in California, she has bylines in Psychology Today, San Diego CityBeat, the Union-Tribune and more.

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Dan Marzullo


As a professional copywriter, Dan produces strategic marketing content for start-ups, digital agencies, and established brands. He helps content marketers, business owners, and executives tell stories and build brands that communicate with their customers.


Brian O'Connell


Brian O’Connell is a former Wall Street bond trader and the author of two best-selling books. He has 20 years experience covering business news and trends, particularly in the financial, technology, political and career management sectors.

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