With Amazon Prime “Day” approaching on July 15 and July 16, what can consumers expect in terms of deals, discounts and new ways to shop via Amazon? 

The word on the street is “plenty” as Amazon kicks what amounts to a summer shopping holiday into high gear. No doubt, retail experts and shoppers have taken full notice.

“As an Amazon seller for over four years, Amazon Prime Day gets larger and larger,” says James Both, author and host of the One Hour Smart Home podcast. “In terms of traffic, many sellers can actually experience more traffic and more converted sales on Amazon Prime Day than any other day of the year, including Black Friday or Christmas.”

Both notes that Amazon has essentially created a shopping holiday in the middle of the year that very few other retailers can match up against. “By creating Amazon Prime Day, they’ve forced other retailers to try and chase Amazon’s sales figures, but by doing so they are effectively advertising for a holiday Amazon created.”

(Amazon rolled out Amazon Prime Day in 2015, to celebrate its 20th year in business.)

Prime Day has become so massive that there is even a pre-Prime Day bump in traffic for several days from people trying to find advance deals and purchasing other items. “We call this the “Prime Day Spike” which can sometimes add 10-times a seller’s weekly sales on Amazon Prime Day and the days leading up to Prime Day,” Both adds.

Amazon has certainly done a stellar job of teeing things up for July 15 and 16.

According to the Walker Sands Future of Retail Report for 2019, Amazon Prime Day is cresting, big time.

The report notes that 32% of consumers currently receive one or more Amazon packages per week, and 10% of U.S. consumers receive three or more Amazon packages per week. Younger consumers are on board with Amazon this year, with 43% of Millennials (ages 18-35) receiving one or more packages per week from Amazon.

Key consumer shopping trends to look for this year

Consumer retail analysts who track shopping data say there is no shortage of trends to track for Amazon Prime Day this year. These trends are especially eye-opening.

A record-breaking year? That burgeoning bond of loyalty between company and customer should guarantee a record Amazon Prime Day this year, experts say.

“According to our data, Amazon Prime members make up Amazon’s most loyal and valuable audience. In fact, 89% of the consumers who make a purchase on Amazon daily or almost daily are Prime members,” says Dani Nadel, president and CEO of Feedvisor, which recently issued its “2019 Amazon Consumer Behavior Report.” 

According to Nadel, nearly half of Prime members (48%) plan to make a purchase during Prime Day 2019. 

Feedvisor offers some additional insights into Amazon Prime Day for 2019:

  • For those who make a purchase on Amazon daily or almost daily, 74% plan to make a purchase during Prime Day 2019.
  • 40% of current Prime members have clicked on a product advertisement while browsing on Amazon.
  • 45% of shoppers ages 18-21 plan to shop during Prime Day 2019.
  • 32% of consumers wait to make a big purchase until holiday events like Prime Day.
  • More than half of sellers (55%) make up to 20% of their annual sales during Prime Day.
Amazon Prime Day
Usplash/Status Quack

A spike in purchases via voice-controlled devices. According to Walker Sands, Amazon says the “biggest Prime Day deals ever” will be found on Alexa-enabled devices. “This may be a smart strategy — two out of five consumers with a voice device (42%) have made a purchase with it in the past year, indicating an increasing comfort among those with devices,” the report states. “For consumers ages 26-35, that number is as high as 53%.”

Whole Foods playing a larger role. Amazon’s purchase of grocery giant Whole Foods should start paying dividends this Amazon Prime Day – for consumers and for Amazon.  “This is smart – despite Amazon’s push into online grocery, just one in 10 consumers (11%) report purchasing fresh foods from Amazon in the past year,” the report states. “On the other hand, 82% of consumers report having made a purchase in a physical grocery store in the past year – indicating that consumers still want that in-store experience”

Some deals are here already. Increasingly, Amazon is giving Prime Day a head start, and 2019 is no different. 

“Right now, there are already some great Prime deals, but more will be heading your way very soon,” says Patricia Russell, a financial planner and founder of San Francisco-based Financial Marvel. “New 64 gigabyte Apple iPad Air notebooks are going for $469 new and the Amazon Echo Dot can be had for half price. You can also save $250 on a Dell XPS 13, which is only $1,399.99.”

Those aren’t the only great deals, and Prime Day isn’t limited to shopping online at Amazon, Russell says.

“You can get deals from competitors, too, such as a $10 Amazon gift certificate just for spending $10 at Whole Foods,” she says. “Other deals include 25% off certain food products such as Pepsi, Quaker, Gatorade, and others. You simply have to print off the coupon at Amazon with your Prime membership.”

Get a heads-up on great deals – and save more money. Consumers can get a “two-fer” on Amazon Prime Day if they play it right, Russell notes.

There’s a great Chrome browser extension called Camelizer that will allow you to check the price history of products listed on Amazon,” she says. “This way, you can make sure that you’re getting the best deal possible on Prime Day. Even better, if you sign up for an Amazon Store card, you can earn 5% cashback on all of your Prime Day purchases.”

What to buy and not to buy. “In my experience, big holiday sales on Amazon tend to be a great time to pick up brand name electronics at a big discount, and Prime Day is no different,” says Denver-based Emily Stork, who tracks Amazon deals and is a regular buyer on the site.  “Amazon is already advertising that you can get a Ring doorbell plus an Echo dot for $169, and I’m expecting discounts on brand name electronics from other companies as well.”

On the other hand, the worst things to buy on Amazon, in my opinion, are clothes, Stork says.

“It’s just way too hard to find a good quality product unless you are willing to put in substantial time,” she says. “You have to be willing to wade through the massive amount of white label clothing of dubious quality, like the “drop shippers” looking to sell you a $2 shirt for $15 and things like automated T-shirt listings (ones created and listed by bots).

“Even if you brave all of that and find the listing for a good quality brand name product, you still run the risk of receiving a fake version of it,” Stork adds. “I have ordered brand name clothing and received what appeared to be fakes in the past.”

Have the deals come to you

If you’re all about Amazon Prime Day 2019, think ahead use apps and websites that can do the heavy lifting for you.

“Use the CamelCamelCamel website to check the historical price of an item you want to buy,” advises Peter Koch at DollarSanity.com. “That way you’ll know whether it’s a great deal or not.”

“Also, check deal sites like Kinja and CNET,” he adds. “They post about upcoming Amazon Prime Day deals as they get advance notice about it.”