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Coupon books are back with a vengeance, with the rise of Groupon and LivingSocial consumers know the value of a good deal, and they love it. However, that doesn’t automatically mean coupon clipping saves you money. Or does it? Let’s dive into this in more detail.

Do The Math

Before you commit to getting a coupon book, you need to do the math. If the discounts you gain amount more than the book itself, you’re onto a winner. If you’re aiding both local causes and businesses, even better!

If you’re struggling to recover the value of the book; it’s time to throw in the towel. If you’re aiming to save money, you won’t achieve this by shopping in more expensive stores than you would usually, just because you have a coupon.

Am I Couponing Wrong?

If you find yourself buying things you neither want nor need just to use a coupon, you’re not couponing effectively. Remember, even significant ‘savings’ like 75% off doesn’t save you money if you’re purchasing random stuff you’ll never use. It’s only a valid discount if the coupon lessens the cost of something you’d usually buy.

Companies use coupons as a marketing tactic to get more people to try what they have to sell. This might not benefit you. Be wise and use coupons that complement your regular spending habits.

Our Top Tip For Coupon Clipping

Once you’ve gathered coupons together for items you’d usually buy, keep them somewhere convenient. For example, keep them in your purse or a reusable shopping bag. Then, when you’re at the checkout, you’ll have all your coupons to hand.

So, what are you waiting for? Start couponing the right way, and save your precious pennies!