The secret industry of Hallmark Christmas movies
How the channel produces so many irresistible holiday movies
Cable is dying but, somehow, the Hallmark channel is thriving. Normally, we despise companies who try to monetize the joys and wonders of Christmas but Hallmark did it and we couldn’t be more thankful. Here’s the inside scoop on their formula for making predictable yet heart-warming movies we can’t help but love.