With the emergence of social media, new technologies, and seemingly unlimited consumer access, the field of marketing is ever-evolving. It can be hard to keep up! It can be tempting to seek out “marketing hacks” that will simplify brand promotion but beware. These three so-called hacks could cause long-term damage to your company that may be irreparable.
Adding people to groups unwillingly
You’ve created a Facebook group for your brand to deliver info and offer people a chance to interact. That’s great! But if you were thinking about adding potential clients from your friend’s list in, don’t. There’s nothing more annoying to the consumer than being added into a group without their permission and then barraging them with new notifications they didn’t want in the first place.
Build your content and make it interesting enough that people want to join on their own. There’s no quicker way to annoy potential customers and make them get sick of your company altogether than forcing them into something.
Mass tagging everyone you know
In the same vein, don’t tag dozens of people in your brand’s posts on Instagram, Twitter or Facebook. If they were a part of helping you create the idea, involved with the company, or are employees or co-workers, that’s different.
But if you’re mass-tagging all of the people you know on the social media platform in hopes of gaining some traction, it will have the opposite effect. You’re just adding more notifications to each person, most likely irritating everyone tagged and causing them to unfollow your brand. Or worse, they could block your page entirely!
Pitching sales or relationships through messages
Much like cold calling, cold messaging rarely ever works. If you direct message another person or another brand in hopes of gaining a partnership or pitching a sale, the other party will most likely just hit delete. Instead, network a little.