Your guide to finance,

Welcome to Finance 101, a digital magazine unlike any other financial magazine. We deliver interesting, relevant content that allows you to learn about personal finance in an entertaining way. Finance 101 is neither a blog nor a fact sheet. It is a useful guide that answers the questions that matter in a candid voice. It’s kind of like that research junky friend of yours is giving you a download of their findings.

We realize that, generally speaking, financial knowledge is passed down from generation to generation. If you haven’t been lucky enough to have that wisdom in your gene pool or have had access to worldly mentors, mastering your finances can feel like an uphill battle. That’s where we come in.

Like a solid 401k, we promise to keep your interest

Finance 101 provides a tool to democratize financial knowledge, making it available to a wider audience, and empowering folks to take charge of their financial future. Our goal is to dismantle fears about personal finance by offering engaging, accessible articles that break financial concepts into relatable terms and keep pace with what is happening in the world.

We want you to click on our articles because you are intrigued, keep reading because you are engaged, and take meaningful action in your life because of what you have learned. After all, everyone has finances, so the topic of finance should be for everyone – especially you.

Our team

Lara McCaffrey
Lara studied at Columbia University Graduate School of Journalism and University of California, San Diego. A writer based in California, she has bylines in Psychology Today, San Diego CityBeat, the Union-Tribune and more.
Kelly Sandoval
Kelly, the Brand Manager for Finance 101, studied at The New School and University of California, Davis. She has a background in fintech and a diversified portfolio of bad finance puns.
Dan Marzullo
As a professional copywriter, Dan produces strategic marketing content for start-ups, digital agencies, and established brands. He helps content marketers, business owners, and executives tell stories and build brands that communicate with their customers.
Brian O'Connell
Brian O’Connell is a former Wall Street bond trader and the author of two best-selling books. He has 20 years experience covering business news and trends, particularly in the financial, technology, political and career management sectors.

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