Who doesn’t love getting sucked into a good movie or binge-worthy show? We love film for the way it immerses us in fantasy and provides an escape from our day to day worries. It might seem like Hollywood magic, but it’s actually the result of many careful decisions, subtly drawing viewers deeper into another world.
This is why bad product placement is so jarring. When a movie or TV show suddenly starts to feel like an ad for a product, we get flung back into reality and the illusion breaks. We’ll take a closer look at product placement, a few examples of well done placements, and then we’ll dig into some of the worst, most obnoxious product placements we’ve ever seen.