Social media


Social media influencers have fame, a hectic work schedule, and the pressure to produce interesting media content. They also spend a good amount of time in the public eye, make thousands of dollars a day and earn tons of free promotional items in a marketplace valued at between $5 and $10 billion. What’s it like to parent an influencer when they’re a minor? We’ve got the details.

Managing comments and other public responses to postings

One of the most overwhelming parts about becoming an influencer is managing the public’s responses to what you’re sharing. Influencer parents, particularly of younger children, often choose to curate their child’s access to the comments they see. This spares smaller kids from some of the exposure to hurtful or inappropriate responses. As kids become older, it becomes impossible to completely shield kids from comments but parents may read them through together, talking about them and helping kids to process the experience.

Helping them with business decisions

Most kids don’t have the experience to know what business actions to take that are in their own best interest. There are potential sponsors to be courted, deals to be negotiated, contracts to be signed, and expenses to be paid. Parents, who have a larger base of real-world experience are in the best position to make sure that all of these elements are handled appropriately.

As part of these decisions, parents need to consider ways to manage the money after it is earned. Most parents spend some of it on behalf of the child or the family, but also look into savings or investment vehicles so that their child will have money for college or for when they begin to start their own life. They also consider how much of this money to give away to charity as a way to teach the value of giving back to others.

Paying themselves for “management time”

Growing a lucrative influencer presence doesn’t happen on its own. It takes time, knowledge, and expertise. It is reasonable to expect that anyone providing that service, even if it is a parent, deserves compensation. Typical management fees in the entertainment industry can range to between 10 and 20 percent and some parents choose to pay themselves that fee the same way that a non-family manager might expect to be paid. They are careful to keep this spending in check with current rates and ensure there’s plenty left over for their child’s future.

Making an effort to keep kids grounded

As an influencer’s feed becomes popular, it is likely that everyday people on the street are going to recognize them. This can give them a pretty big positive boost and make them feel “celebrity-level special.” In addition, depending on their age, kids may not be aware of how much money they’re earning, but they might start to realize that having any material item they’d like isn’t really a problem and that companies are showering them with fun toys and gifts that they don’t have to pay for. In this environment, most parents think it is pretty important to keep their kids grounded, appreciative and caring.

The more successful a feed is, the harder this can be, but most parents feel it is crucial if a child is going to grow into becoming a functioning member of society. To do it, some parents are careful about how much access they give kids to the freebies that come in the mail. They may expect kids to earn access to promo items with good behavior, and withhold the items if the child isn’t behaving well. The may also continue to provide their child with a small allowance so that they gain the experience of slowly saving for something they want.